Psychology in Marketing

BY: SKYLLAR

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             Psychology and advertising go hand in hand. There are several psychological strategies that companies use every day when trying to create to forms of advertisement. Marketers want to know what grabs consumers’ attention and makes them want to buy a product, and psychology helps to figure out what impacts these decisions. Psychology is used to attract consumers and make them want to buy whatever product is being sold in a logical way.

            Emotional appeals are one of the most common marketing strategies that psychologists have proven to be useful. If people have some type of emotional connection with a saying, commercial, etc. they will think of it whenever they see the product. This connection can be the difference between whether or not some decides to buy the product or keep walking.

            Exclusivity is another marketing tactic that can be very common. Creating some type of slogan stating how a product might not be for everyone can really grab the consumers’ attention. Humans like to stand out and be different, so if companies make people believe that they are special by using a certain product then they may be more likely to get it.

            Psychologists research what appeals to people and what grabs their attention most. Most people don’t even realize all of the thought that go into making advertisements. Marketers work with psychologists to make sure that the placement, color, people, and every other aspect of an ad are completely perfect and get the audiences’ attention as much as possible. Some commercials don’t relate to the product it’s referring to whatsoever but it is all part of a marketing strategy. If you see a commercial that has a cute puppy in it, then when you’re at the store and see the product the cute puppy may come to your mind and make you feel some type of connection to the product causing you to purchase it. A lot of thought is put into marketing and psychology plays a bigger role than meets the eye.